A fun & innovative hospitality
operator

We’re a group of West End hotels, urban residential properties and Piccadilly Circus self-service apartments. Criterion Hospitality is a rapidly growing family with big plans and an even bigger imagination. We do the basics well and have a passion to create cutting-edge stay and living spaces.

Forward thinkers who dare to dream and strive to create unique, unforgettable experiences.  We love what we do and where we do it. London is at the heart of everything we’re about.  We live and breathe our incredible city and excited to welcome our guests to it.

We’re part of Criterion Capital, a hands-on asset manager with a simple philosophy: 

‘We buy, we build, we operate, we keep.
The long term matters to us’.

Our portfolio comprises some of Central London’s most iconic super-prime buildings. Our business activities are focused on three core areas:

Commercial Investment Property

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21 properties that include:  10 restaurants, 2 globally renowned cinemas, 2 bars, 1 shopping centre, 1 theatre, 1 department store and
a world renowned radio station.

Central London Hotels

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4 hotels totalling 1,100 rooms and 29 apartments, with an additional 3 hotels under construction, adding 1222 rooms. Not to mention one of the largest rooftop bars in Europe

Residential

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1,407 flats across 8 buildings
and 4,020 flats in the
development pipeline.